BIG DATA ANALYTICS

and the endless possibilities that it promises in all spheres of life has led to the coining of the term Big Data. Gartner defines Big Data as high volume, velocity and variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making. Big Data is not merely about the size of data; it embodies a whole new concept of opportunities waiting to be unveiled with the right tools, algorithms and techniques. In short, it represents the astronomical volume of both structured and unstructured data that is not attuned to process using the traditional database and software techniques. Trends and Studies have shown the inroads that big data have made into almost all sectors, the consequences of which are most predominant in the domains of business, advertising, government, health care, social sector.