A new genre of Web-based applications has gained a lot of popularity in last few years. Applications such as Facebook, YouTube, MySpace, Twitter, once a tool of tech savvy youngsters have gained a lot of popularity and acceptance across much wider spread of demography. Social-networking Web sites, such as Facebook and MySpace, attract more than 100 million visitors a month. These applications have evolved around the concept of the user as a producer of content such as Blogs, Wikipedia, Flickr, YouTube etc. ; of goods such as eBay, ; of contacts such as MySpace, Linkden, Facebook ; of relevance and reputation such as eBay, TripAdvisor etc.
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